SKETCHBOOK ACTIVITY: 7 Logotypes Hand-Drawn

Assigned: Thursday, 9.29.21

Sketches Due on Slack: by midnight 10.11.21

Overview: Learning representation through a sketch is pivotal to describing your environment, improving your drawing and communication skills, and cataloging your thoughts and ideas. Specific to representing typography, several methods can assist in documenting and interpreting letterforms and compositional layouts.

Assignment: Use your phone, digital camera to take photographs of logotypes you find in your environment. Or you can take screenshots from images on the internet. (Minimum of 20 images). Archive them to a folder in your course folder. Then, create a minimum of 7 sketches of your favorite logotypes.

Objectives:

Learn to see and document logotypes in ‘everyday settings’
Analyze and select what you feel is the “best” of what you find.
Visually articulate unique and creative letterforms and arrangements, by hand to the best of your ability using a pencil.

Requirements: Logotypes are logos made from letterforms, not images. Usually, when using the word “logo,” people are thinking of a logotype. A logotype is the name of a company designed in a visually unique way for use by that company. It may be displayed in a preexisting font that is customized to some degree or another. Or it may be designed from abstractions of initials or first letters of the company’s name for a specific effect.

Considerations: Look around you, notice your environment, look in unexpected places! Travel around town (be safe). Look for certain qualities in the typography, such as old, hand-made, painted, stencil, neon, digital, natural, human-made, permanent, fast, slow, big, small, fat, thin, playful, serious, spontaneous, messy, clean, texture, chrome, wood